Business Response to AIDS (BRTA)

Being a BRTA partner means that Hope & Help will make sure you have all the resources at your disposal to help reduce HIV transmissions in our communities. As a BRTA partner, we can provide health education trainings and free HIV/STI testing for your employees and customers.

History of BRTA

BRTA has been in operation since 1992 in the US. It was created by the CDC to engage the business community in the movement to end the spread of HIV/STIs. The program operates based on the four (4) principles below.

Prevention and Education

Provides resources and tools to implement HIV awareness, prevention, and testing efforts in the workplace.

Policies

Implements peer-based technical assistance on HR policies that address stigma and discrimination, the rights of people living with HIV, and inclusion of HIV-specific insurance coverage in the workplace.

Treatment and Support Services

Provides information and facilitates linkage to treatment and support services.

Philanthropy and Volunteerism

Facilitates opportunities and examples of how businesses can support national and community-based HIV organizations.

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Why should your company join BRTA?

As the world around us changes, many companies are becoming increasingly socially responsible, making a difference in the workforce environment, in the lives of employees, among their peers, and in their local communities. Your involvement in BRTA helps your company with:

The BRTA Initiative

I. Visibility

Leverage a national platform to showcase your
efforts in addressing HIV in the workplace.

II. Productivity

Increase productivity by reducing direct costs associated
with extended absence due to illness, turnover,
recruitment, separation, and lost institutional knowledge.

III. Profitability

Garner respect and brand loyalty that can generate
financial returns, align to stakeholder needs, and
attract positive consumer responses.

IV. Accessibility

Receive access to accurate, timely,
and relevant HIV information, resources,
and peer-based technical assistance.

V. Connectivity

Link with a diverse network of like-minded businesses and stakeholders.

Tiers of Participation

While Orlando is known for many things – Disney World and Universal Studios, it’s also known for other things. According to the Centers for Disease Control and Prevention, Orlando ranks #3 in the nation for most new HIV transmissions. This statistic reveals the health disparity and epidemic facing our community. However, something can be done. You and your business can act – become a part of the movement to end the spread of HIV by becoming a BRTA partner today.
The Business Response to AIDS is a way for local businesses to be a part of fighting to end the rising infection rates here in Central Florida. You are recognized as a community leader and by joining other merchants in our area, we can help make HIV prevention materials accessible to the community.

How can my business contribute?

Endorsement Level

Display project information and print materials
Allow Hope & Help staff members to deliver condoms and informational brochures to your location
Not sell any items that are provided to you for through the program.

Support Level

Display project information and print materials
Allow Hope & Help staff members to deliver condoms and informational brochures to your location
Not sell any items that are provided to you for through the program
Use and distribute point-of-purchase materials provided to you
Talk to your employees and/or staff about HIV in our community

Participation Level

Display project information and print materials
Allow Hope & Help staff members to deliver condoms and informational brochures to your location
Not sell any items that are provided to you for through the program
Use and distribute point-of-purchase materials provided to you
Talk to your employees and/or staff about HIV in our community
Agree to work with Hope & Help program staff to host HIV awareness and testing events at your location